MachineMachine /stream - tagged with guide http://machinemachine.net/stream/feed en-us http://blogs.law.harvard.edu/tech/rss Sweetcron therourke@gmail.com How to Change the Song in your Head http://www.realsimple.com/work-life/life-strategies/change-things-better-10000001084082/ You've been singing the theme to The Love Boat for hours now, and you're becoming unmoored. If a song is on an unfinished loop, "sing it through all the way, or listen to the entire song, to achieve completion," says James Kellaris, Ph.D., a professor of marketing at the University of Cincinnati, who studies why catchy tunes―called "earworms"―stick in your head. "If you can't remember all the words or how it ends, rewrite the ending. Sometimes appending a Beethoven coda or even just 'Shave and a haircut, two bits' will do the trick." If you can’t banish it, replace it.… ]]> Wed, 22 Jul 2009 16:05:00 -0700 http://www.realsimple.com/work-life/life-strategies/change-things-better-10000001084082/